Jack Black, the mens grooming brand known for its cobalt blue packaging, is celebrating its 15-year anniversary in February.

Since launching 10 products in 2000, Jack Black has grown to now offer more than 70 products and continues to lead the men’s grooming category by remaining privately-owned, quality-driven and true to its roots. The brand has grown to become a best-selling men’s grooming brand in many large, national prestige retailers and independent stores.

Jack Black was founded by Curran Dandurand, Emily Dalton and Jeff Dandurand (shown), with a mission to create high-quality, easy-to-use skin care products for men. Once working from their homes, now the brand operates a 27,000 square-foot warehouse and office facility in Texas.

Emily Dalton, co-founder and executive vice president, said:

”Fifteen years ago, men were becoming more interested in taking care of themselves and we felt there was a need in the market for a line of exceptional products that really resonated with ‘the guy’s guy. Through our dedication to providing men with simple, superior grooming products that deliver real results and our unique marketing campaigns, we now lead the growth in the U.S prestige men’s grooming category.”

This spring, the brand will launch a new seven-piece hair care line – in emerald green packaging – stay tuned for more details.

Photo on left: Jack Black Founders Jeff Dandurand, Curran Dandurand and Emily Dalton